Performance Marketing & Paid Advertising
Drive qualified traffic, leads, and sales with data-driven paid advertising campaigns across Google, Meta, LinkedIn, and YouTube — optimized for maximum ROAS and measurable business growth.
Key Highlights
- +Campaign Strategy & Structure
- +Ad Creative & Copywriting
- +Precision Audience Targeting
- +Conversion Tracking & Attribution
Initialize Project
Interested in Performance Marketing & Paid Advertising? Fill out the brief below to request a consultation.
Campaign Strategy & Structure
Ad Creative & Copywriting
Precision Audience Targeting
Conversion Tracking & Attribution
Budget Management & Scaling
Retargeting & Funnel Recovery
Campaign Strategy & Structure
Ad Creative & Copywriting
Precision Audience Targeting
Conversion Tracking & Attribution
Budget Management & Scaling
Retargeting & Funnel Recovery
What This Service Drives
Consistent flow of qualified leads and sales from paid channels
Measurable improvement in ROAS and cost per acquisition over time
Clear, channel-level attribution showing exactly where revenue comes from
Campaigns that scale without proportional increases in cost
Reduced wasted spend through precision targeting and ongoing optimization
Discovery: Understand your offer, audience, competitors, and current funnel performance
Strategy: Define campaign goals, platform mix, budget allocation, and targeting framework
Creative Development: Build initial ad creatives, copy variations, and landing page recommendations
Campaign Launch: Set up tracking, structure campaigns, and activate with controlled budgets
Optimization: Daily monitoring, weekly creative testing, and ongoing bid and budget adjustments
Reporting: Weekly performance updates and monthly strategic review with scaling decisions
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Full campaign setup across agreed platforms (Google, Meta, LinkedIn, YouTube)
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Ad creative assets: copy, visuals, and video scripts for all ad formats
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Conversion tracking implementation via GTM, Meta Pixel, and GA4
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Live performance dashboard with campaign, ad set, and creative-level data
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Weekly optimization notes with decisions made and results observed
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Monthly performance report with ROAS breakdown and forward strategy
Service Questions
Which ad platforms do you manage?
We manage campaigns across Google Ads (Search, Display, Shopping, and YouTube), Meta Ads (Facebook and Instagram), and LinkedIn Ads. Platform selection is always based on where your specific audience is most active and where your budget will generate the strongest return — not a blanket recommendation to run everywhere at once.
What budget do I need to get started?
Minimum effective budgets vary by platform and industry. For Google Search, meaningful data starts from around £1,500–£3,000/month in ad spend. For Meta, £1,000–£2,000/month is typically the floor for consistent optimization. We'll give you a realistic budget recommendation during onboarding based on your market, competition, and goals.
How long before I see results?
Paid advertising can generate results from day one, but the first 30–60 days are primarily a learning phase where the platforms gather data and we refine targeting and creatives. Most clients see meaningful performance improvements by month two, with stronger compounding results from month three onward as optimization cycles accumulate.
Do you handle ad creative, or do I need to supply it?
We handle creative development as part of the service — copy, static visuals, and video scripts. For video production requiring live footage, we work with your existing assets or coordinate production with our network of content creators. We never launch campaigns with untested creative or rely solely on client-supplied assets without reviewing them first.
How do you report on campaign performance?
You get access to a live performance dashboard updated daily, plus weekly optimization summaries and a detailed monthly report covering ROAS, cost per lead, cost per acquisition, creative performance, and forward strategy. There are no vanity metrics — reporting is focused on what directly connects to your revenue.